TERRA AUSTRALIS INCOGNITA
MA Major Project
Project exhibited at London College of Communication
Terra Australis Incognita creates a unique brand around Antarctica in an attempt to prolong and ensure the continent’s future. In 1961 the Antarctic Treaty was signed, prioritising scientific research and suspending all territorial claims, making it the only piece of land with no borders or ownership status. This project is an attempt to prolong and ensure the treaty’s future, that supports scientific research programs, highlighting global threats such as global warming and the ozone depletion.
Additionally, the Terra Australis variable font aims to provide a unique code of visual representation of the weather conditions for the workers and scientists living on earth’s southernmost edge. The font has three axes that influence the weight, width and slant of the letterforms, based on obtained information about weather at a given time: the date affects the weight of each character, the average outdoor temperature alters the width and the wind speed changes the slant. The modification of these values constitutes a discrete set of letters; thus, generating a distinctive typeface every day.
THE TERRA AUSTRALIS FONT
A variable font which will translate and visually represent the diverse living conditions into an adaptable typeface. The Terra Australis variable font has 3 axes which, based on the obtained information, influence the weight, width and slant. The date affects the weight and characters’ transformation, the average outdoor temperature alters the width and finally, the wind speed changes the slant. The modification of these values constitutes a discrete set of letters; thus, generating a distinctive typeface every day.
The font is based on NotoSans, an OpenSource font, intended to be visually harmonious across multiple languages, with compatible heights and stroke thicknesses. NotoSans is a font family comprising over a hundred individual fonts, which are together designed to cover all the scripts encoded in the Unicode standard. Terra Austraulis font is now developed for the Latin and Greek alphabets, however, the future intention is to create a model to transform all Noto scripts into variable fonts based on these 3 axes.